Online Advertising
Online advertising has over the years taken different forms. It includes banner Ads, panels, pop-ups, top listing in search results, paid listing on prominient search engine result pages for specific keywords or Ad - words. One could also buy specific keywords which when entered in the 'address bar ' of a browser, take the visitor directly to the buyer's site instead of producing search results for those keywords.
Another key strategy used for online promotion includes launching contests and games. Such promotional activities have a number of benefits vis-a-vis traditional modes of advertising.
They
- are interactive
- require customer action
- more time
- better brand recall
- direct interaction
- lead to longer times spent on your website
- are ideal for a new product launch
An effective online ad design can make the difference between an unsuccessful and successful online advertising campaign. DAG can help you with various facets of your online advertising campaign. The most common and widely used of all online advertising options are banner ads. Talk to us to help you build your e-promotion strategy.
Benefits of Online Advertising:
As compared to advertising through traditional media like print, television and radio, online advertising through ad panels and banners is much cheaper. Because of its ability to elicit immediate action from a potential customer, it is certainly more effective.
More increasingly than ever, marketers today are finding it imperative to create different strategies for different customer segments. Here again, it is much easier and cost effective to create different banners and book space for them on different websites for different target segments. An online advertising campaign should therefore involve creating separate strategies for each target segment, depending on their demographics, socio-economic factors, their product usage statistics, browsing habits.
If you have a number of products or services to offer, you could use this kind of 'segmentation' to devise a distinct online advertising campaign for each of your products/services.
We invite you to to use our contact us form or our request a quote form to get in touch with us.
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