Web Development Process
Throughout our web site we continually reinforce the importance of carefully planning your web strategy. Whether you’re a large national company or a small startup company, the importance of the planning stage should never be underestimated.
Following is an overview of our internal development process, which may vary depending upon the specific needs of our client and the level of client-requested service.
Web Site Planning
The planning phase is the most important and often overlooked step of the development process. It takes time, patience, experience and involves conducting a detailed needs assessment consisting of the following:
- General needs overview
- Graphical design requirements
- Development of goals and objectives
- Analysis of the target audience
- Review of competitor and related sites
- Review and consideration of site features and functionality
- Cost/benefit comparisons
- Hosting requirements
- Marketing needs analysis
- Available domain names
- Determine text content and image needs
- Current and future budget determination
- Site maintenance options
Structure Development
Once the planning stage is complete, the web site’s design and application structure are precisely laid out to ensure that all necessary features and functionality are understood and included. Failure to completely and accurately develop this stage will almost always result in costly additions, numerous complications, and the inability to deliver the finished project within specified timelines.
- Number of required pages
- Number of required page designs
- Navigation flow and page placement
- Application flow and page placement
- Client approval
Web Design
This stage involves the actual design of your company’s web site, which is also done in stages. This process is a continuation from the planning and structure development phases.
Home page creation
Your home page sets the standard for your company’s image and is the most important page of your site.
- Pre-screen drawings and internal consulting
- On-screen theme and major element creation
- Navigation, text and image placement
- Internal and client review
- Necessary alterations made
- Client approval
- Conversion to web format
Sub-pages creation
Sub-page design should be consistent with the theme and feel of your home page and isn’t created until the home page has been carefully reviewed and approved.
- Continue theme developed for the home page
- Navigation, text, and image placement
- Application elements placement
- Internal and client review
- Necessary alterations made
- Client Approval
- Conversion to web format
- Add and populate the remaining pages
Application Development
Application design proceeds in much the same way as the other stages. Above all else, the applications must perform correctly, consistently, and be easy to use.
- Determine functionality and scope of data involved
- Lay out interface and flow of events
- Client administration areas
- Site user displays, continuing theme of home page and sub-pages
- Internal and client review
- Necessary alterations made
- Client Approval
- Final population of data
Internal Review and Testing
Although we carefully review and test throughout each phase of the development process, we take the necessary time to do a complete site check prior to the approval and release stage.
Approval and Release
Once we’ve completed our internal review and testing, we ask that the client review all content, test navigation and application functionality, and approve the site before release to the internet.
Follow-up
We will contact you after your site has been online for a few weeks to get your feedback and any feedback you’ve received from clients and employees.
Future
Digital Arts Group's staff will occasionally contact you to discuss results, needs, and additional ideas for future development. We are always available by telephone and email to assist you.
Our clean and innovative style will have your company's look and feel shouting for attention.
